Lili Phillips

About

Mellon Foundation

Brand Identity
Signage
Environmental Graphics

Identity framework for the largest funder of the arts and humanities in the US. Translated into different mediums and materials—rendered with textures, molded in three dimensions, or animated in motion—Mellon’s symbol can playfully evoke art forms like sculpture, dance, painting and writing.

Built around a flexible and dynamic logomark and color palette, the platform signals a link between the remarkable legacy of the Foundation and its ambitions for the future.

Developed through a rigorous process, the new identity brings communicative depth and clarity about the work the Foundation and its grantees do, all the while embodying Mellon’s core values. The organization needed a distinctive visual language that would stand out from the traditionally staid look of philanthropic institutions and resonate with the communities it serves. The new identity—graphically audacious and forward-looking—embodies authenticity, approachability and responsiveness.

Designed at Pentagram, New York.

Credits

Sector
Arts & Culture
Education

Project Team
Ken Deegan
Pedro Mendes
Mary Kate Henry
Lili Phillips
Ruben Gijselhart
Issabella Hindley-Cupper
Eddie Opara

Year
2023

Client
The Andrew W. Mellon Foundation

Completed at
Pentagram, New York

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