Campaign Identity
Environmental Graphics
Press
The final work visualises a sum of parts, with a digital graphic murmuration. Thousands of numbers come together to replicate images and data, and features LDF’s signature red, often described as the colour of London.
This year marked a pivotal shift for the London Design Festival. By embracing a digital-first mindset, the identity is brought to life across digital platforms and beyond. Its behaviour mimics a murmuration, echoing the migration of people coming together to perform, visit and engage at the festival — a vibrant energy that never sits still.
Designed at Pentagram, London, with Domenic Lippa.
Arts & Culture
Project Team
Lili Phillips
Domenic Lippa
2022
Client
London Design Festival
Completed at
Pentagram, London