Campaign
Motion
This refreshed, celebratory monogram is deeply rooted in historical significance, drawing inspiration from Austen’s love of nature, her cherished home, and details of her life at Chawton Cottage—now Jane Austen’s House Museum.
The monogram features the beautiful Blush Noisette rose, which frames the House’s doorway and was introduced to Europe in 1817, the year of Austen’s passing. The oak leaf and acorn pay homage to a Wedgwood dinner service owned by the Austen family, which Jane mentioned in an 1811 letter to her sister Cassandra. The oak also is an ode to the tree in the museum garden, grown from one planted by Austen herself over two centuries ago. The mark also features the iconic ‘Chawton Leaf’ wallpaper, a historic pattern found in the Dining Room where Jane Austen’s writing table remains to this day.
Arts & Culture
Project Team
Lili Phillips
Domenic Lippa
Client
Jane Austin’s House
Pentagram, London
Year
2023