Editorial Design
Print Design
Brand Strategy
Press
Citizen’s editorial vision is deliberate, bold, and sharp, reflected in its design to encourage readers to consume the magazine slowly, to return to, refer to, and hang on to it over time.
We designed a magazine that is weighty—both in content and actual weight—and has a tangible, authoritative presence. The masthead is the foundation of the magazine’s timeless look: it is a customized sans-serif logotype with a subtle flare.
The inaugural issue’s theme, Matter, addresses the weight and space denied to Black lives, organized into past, present, and future sections. The text of each is typeset in light, medium, and bold respectively, getting weightier as you move through the issue, lending the magazine a feeling of progression.
Of course, the main effort was to give the powerful photography space to breathe. There are certain elements used throughout that evoke a bespoke, humanistic experience. Handmade collages, textural film photography, and hand-drawn text and illustrations reflect the vitality of the subjects covered by the magazine, and the collaborative labor of love that went into its creation. We worked with artist Butler for a set of illustrations, as well as many contributing photographers, giving the magazine a diverse and varied texture.
Designed at Pentagram, New York.
Arts & Culture
Publishing
Project Team
Laura Berglund
Raoul Gottschling
Shira Inbar
Lili Phillips
Issabella Hindley-Cupper
2023
Client
Citizen
Completed at
Pentagram, New York
Illustrator/ Collaborator
Tejumola Butler Adenuga