Signage
Campaign Identity
Environmental Graphics
Press
The striking symbol represents the Book of Kells itself, a bold, impactful presence with elegant details. It was inspired by the details of illuminated pages in the book and more broadly by ancient Celtic artefacts that showcase the craftsmanship of flowing line details.
The colour palette, meanwhile, is inspired by the hues found in the book's illuminated details. These are joined by the core colour palette of black and white and a bright red, which echoes the red Pavilion in which the experience is housed.
The new identity appears across all the online and offline applications, including social assets, website, ticketing, signage, wayfinding, staff clothing, and brand guidelines.
Designed at Pentagram, London.
Arts & Culture
Project Team
Lili Phillips
Anthony Morgan
Domenic Lippa
2024
Client
Trinity College Dublin
Completed at
Pentagram, London